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The Story of the Tackle Hunger Map

In the spring of 2020, the world was dealing with the uncertainty of the COVID-19 and lockdowns around the United States. A call from a friend at Dell Technologies asked a question of our Executive Director, Alison Reese: could we find out what food charities need in real time? That one question lead to the newest innovation that fits within the Souper Bowl of Caring mission perfectly.

Because we unite communities to tackle hunger, the Souper Bowl of Caring has the unique position to have relationships with food charities, large and small, across the country. These food charities have benefitted from the annual Souper Bowl of Caring campaign, which uses the energy of the Big Game to encourage groups to host a donation drive for a local food charity and 100% of the proceeds stay in that local community. Over 30 years, over $163 million has been donated locally through this effort to over 12,000 food charities.

Using the power of artificial intelligence and with some seed money, the Souper Bowl of Caring developed the unique national Tackle Hunger Map, which shows the user where local food charities are and what they need to do their work successfully. Because about 50% of food charities exist only through donations, there is always great need for pantries to get exposure to gain support. Additionally, it has been the Souper Bowl of Caring's experience that most food charities don't have time to develop relationships that can help them support their work. The Tackle Hunger Map is designed for groups and individuals who care to find and become a support network to their local neighborhood food charity.

To donate to our work click the link in the right corner of your screen.

We are actively seeking partners in this work. If you are interested, please email Alison Reese at

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Department of Defense
United States Northern Command
Dell Technologies
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