Your Charity. Your Campaign. Your Impact. 100% Stays Local!”
🏈 What is Souper Bowl of Caring?
The Souper Bowl of Caring is the signature event of Tackle Hunger, raising nearly $200 million for local food charities across the country. Thousands of groups get involved every year—100% of what they raise stays local. Using the energy of the Big Game, enlist the help of your local support network to host their own fundraisers at churches, schools, businesses or even at individual parties! What if everyone watching that game just gave 1 can or $1 to your charity? Many charities make it a friendly competition to grow donations even more.
Food Charities can easily use the Annual “Souper Bowl of Caring” campaign and any other Tackle Hunger program, to fundraise to make sure no one goes "without a bowl of soup to eat."
Scroll down to see step by step instructions on how you can participate.
Want More Inspiration on How Food Charities Benefit from Souper Bowl of Caring?
Watch our webinar recording featuring CEO Alison Reese and get practical tips to make your campaign a success.
🏈 STEP ONE: PICK YOUR CAMPAIGN DATES
Choose when you’d like your groups to participate—some run campaigns for weeks before the Big Game, others just on game day.
Not sure how to get a group to support you?
Go to your list of supporters and ask them to consider joining the fundraising event. You might even consider a “prize” for the group that fundraises the most for you. Remember, 100% stays with your charity.
Visit the Tackle Hunger Map and register as a local charity so groups can find and choose you!
Don’t see your charity on the map?
Click the “Contact” button on the map to add your charity. You can get donations directly through the map as well (but you can’t get them if you aren’t on the map – and it’s free too!)
🏈 STEP TWO: TELL GROUPS WHAT YOU NEED
When you request help from your support network groups (meaning groups and individuals who have fundraised for you in the past), be specific.
Ask based on your need for:
📦 Food items
💰 Cash donations
Let them know and tell them why you need it.
It all helps them to be encouraged to participate and help your charity.
🏈 STEP THREE: MAKE IT A FUN COMPETITION
The best part of Souper Bowl of Caring is that it's annual and tied to the biggest competition of the year! Use this excitement to your advantage.
How to Add Some Friendly Competition:
Challenge groups to collect the most!
If you have 5 groups participating, tell them the group with the largest per capita collection gets to be crowned the Souper Bowl of Caring champs for the year.Bragging rights and a trophy!
An old soup pot with a sticker works perfectly—We even have charities charities that write the winner's name on it each year!Watch your campaign grow!
What started with a handful of groups has now expanded to over 20 participating groups—and it keeps growing!
🏈 STEP FOUR: SHARE OUR FREE RESOURCES
Our mission is simple: help all food charities get the critical resources needed to feed those in need—year-round.
How We Support You:
Free Resources for Your Campaigns:
We provide everything—official playbooks, lesson plans, and faith-based materials—to help your groups run the best campaigns for your charity.Mobilizing Thousands:
This campaign reaches thousands across the country, coming together to support local hunger relief. Your charity is part of a nationwide movement!100% Goes to You:
The only thing we ask is that groups report their totals to us and ensure 100% of donations go directly to your charity.
🏈 STEP FIVE: SCORE! Report Back to Us
Celebrate Your Impact!
Report Your Campaign Results
Let us know who participated and how much they collected to support your charity. This helps us track the impact!
Share the Totals:
Tell us how much money and/or food (cans or pounds) was donated by each group.
📧 Email: reports@tacklehunger.org
📞 Or call: 1-800-358-SOUP (7687)